Spinout PR: Am I agency ready? A guide for UK spinouts

  • Visionary Violet: At this point, your product is just an idea. It isn’t built yet, there is no income, and you are a one-person band with no go-to-market strategy. At this point, you might not have the budget to get the full potential out of a PR agency, but there is still room to begin to build your credibility for future customers through thought leadership content, and even some social media support to widen your reach in the circles you are looking to target.
  • Entrepreneurial Eddy: Now your product is built, and you have gained your first few customers and you might employ a few people — your turnover is somewhere under £1 million. You have now secured your first round of investment. An agency can help you with the beginnings of customer content based on your first wins and will align with your sales cycle to help drive the right topics forward at the right time.
  • Proven Paul: You have multiple customers, a proven seller. Turnover is now in the millions and your budget can stretch to accommodate a rich level of marketing and PR activity.
  • Trusted Teddy: By now, you are a recognised name in your industry. A PR agency can help you to maintain your reputation through a regular cycle of news content based on your new wins and implementations, thought leadership, and you might even have a blog on your website which needs a stream of content to upload. An agency can position you as a leader in your field.

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Mantis PR team

Mantis PR team

The Mantis team provides tech PR services to technology companies innovating in public services and changing lives #healthtech #medtech #edtech #govtech